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MAS-X.3

Project type

Installation

Project role

Curator

Data

December, 2025

Venue

art'otel London Hoxton, London, UK

Published Coverage

Time Out Title: London’s Loveliest Christmas Tree Displays MUU: 136,000,000 Key aspect: Placed amongst some of London’s iconic Christmas trees and locations including Claridges and The Ned

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Harper’s Bazaar Arabia (MUU: 1,100,000) has published an article titled, ’The Chicest Designer Christmas Trees This Festive Season

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HypeBae Title: Fashionable Christmas Trees are Popping Up Everywhere MUU: 5,900,000 Key aspect: Named the tree ‘one of London’s most unconventional Christmas trees’

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Luxurious Magazine Title: art’otel London Hoxton Unveils its MAS-X.3 Christmas Tree by Shane Keeling MUU: 575,000 Key aspect: This is a standalone piece and features a quote from Axel

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London on the Inside Title: The Best Christmas Installations in London MUU: 205,000 Key aspect: The tree has also been covered on their Instagram account (205,000) for their annual Christmas Tree Awards 2025!

Upcoming Coverage

The Hotel Journal (MUU: 75,000) and popular hospitality publisher

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The Caterer (MUU: 250,000) have confirmed they will be featuring the installation in their Christmas tree round-ups too.

MAS-X.3 is a nine-foot glowing sculpture crafted from shattered porcelain toys by Shane Keeling, challenging traditional Christmas tree norms with its bold, playful design.