The Art Market 2026:
Players, Trends, Strategies

The lecture is dedicated to the key trends shaping art and the cultural industries in 2026: new names and key figures, shifting centers of influence, growing markets and locations, as well as the directions in which artistic practice is evolving today. It will explore how the language of art is being transformed by technology, social and environmental challenges, how hybrid formats are emerging at the intersection of art, science, and business, and why institutions, artists, and audiences are increasingly redefining their roles.

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You will gain a comprehensive understanding of how the modern cultural ecosystem operates: which technologies are becoming not just tools but partners in creativity, which models of collaboration and production are taking center stage, and where new points of growth are emerging today.